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Message # 56319.1.1.1

Subject: A wetlook observation

Date: Sun 02/12/12 20:02:23 GMT

Name: Silas

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I've noticed that movies and TV shows use wetlook scenes - edited to a microsecond - in their advertisements.

I.e. you see a girl fall in a pool, river, get in a shower, etc, a two second shot, in their "coming soon" promo.

And there is a ton of microsecond wetlook in music videos too, music videos traditionally being a four minute advertisement for an album, in a literal sense.

Everything in advertising is done for a specific tactical reason - to get an emotional reaction from the viewer. They even use test groups, hooked up to heart monitors, to see how effective an advertisement would be. Puppies, speed, pretty ladies, and steaming food are used extensively. Wetlook is no exception - it is used by advertisers for a specific tactical reason.

So while wetlook is the main course for a wetlook fan, I think it's an appetizer for everyone else.

In other words, it gets every man's heart racing, not just ours. Of course, we are content just with the wet clothing, other males want her to then take it off.

And it drives us crazy when they show her falling in, but not getting out.

In a way this is a bit like the gay and lesbian community - while they are fighting like mad for their rights, politicians keep manipulating their message just to get themselves elected, with no regard for the person.

So advertisers and filmmakers use the shock and arousal effect of wetlook to their advantage, with no real regard for those who truly appreciate it.

Que sera, sera.

In reply to Message (56319.1.1)

Re:UK - Glorious wetlook opportunity ruined on Merlin (spoiler)

By MK - wamtec@comcast.net Sun 02/12/12 15:16:17 GMT

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This sounds very similar to the scene from the 2011 Stephen King tv mini-series "Bag of Bones" where the girl walks into the lake in a silk dress and then emerges in her clinging dress. What you see in the actual film is shot and edited in an extremely lousy way....with only a few seconds of decent money shots.......so the actual film sucked (as do 90% of all the Stephen King films or tv adaptations.....his books are great....but aside from Shawshank Redemption and the Shining all the movie or tv versions of his books have always been disappointing). Anyway.....the one way to see the best wetlook moments from that Bag of Bones miniseries that was not in the film....i.e. watch "the making of" behind the scenes documentary...where they show you how they made that wetlook scene.....cos that was a lot better than what you saw in the final cut version. So....perhaps that Merlin scene that was edited so badly from our perspective.....may be released in the future when they release that series on DVD and perhaps you can find a behind the scenes documentary for how they made that scene.

AnthonyX probably has a long list of films and tv shows where "wetlook avoidance" happened....where they deliberately cut a scene so that all the wetlook money shots are edited out. There are many examples of this in films and tv shows....e.g. the famous scene from SEX IN THE CITY where Sarah Jessica Parker falls into Central Park Lake in her party dress.....as captured in these photos....

http://thewambank.com/celebrities.php?id=163&list=0

This would have been awesome if we had actually gotten to see this on that episode of Sex in the City.....but when they edited it....all they basically showed you were some brief shots of her wet head and shoulders.....and you saw none of wet dress elements.

The film producers and editors these days know about us......and so they do their best to avoid giving us the kinds of shots we like to see.

In reply to Message (56319.1)

Re:UK - Glorious wetlook opportunity ruined on Merlin (spoiler)

By Wetlongskirts - Sun 02/12/12 14:20:13 GMT

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Having watched it again, it's apparent that she is wearing the dress, at least during the maximum of 10 seconds that's vaguely worth seeing from a wetlook perspective. This just makes it all the more galling in terms of a lost wetlook opportunity, which would have been both spectacular and rare given the clothing in question. I don't have any easy way of making the clip available online, but I imagine it will show up on Youtube at some point.

In reply to Message (56319)

UK - Glorious wetlook opportunity ruined on Merlin (spoiler)

By Wetlongskirts - Sun 02/12/12 08:32:18 GMT

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Any wetlook fans watching Merlin on BBC 1 in the UK last night would have spent much of the show in eager anticipation, knowing that Guinevere (Angel Coulby) was going to go into a lake wearing a stunning, floor length mediaeval dress. When the time came, the director ruined it by not properly showing her either going into or emerging from the water. There was only 1 brief, vaguely decent clip showing her slightly more than waste deep and it was apparent that there would have been magnificent shine and colour change had the dress been shown in full. In the next scene out of the water, the instant dryness continuity error that has been frequently seen down the years was apparent. What I suspect happened is that she didn't go into the water wearing the full dress at all, but was just wearing the top part, probably with a wet suit or something like that underneath. It would certainly have been cold water in what was a former quarry in Wales, but it could have been a wonderful sight to behold, which never happened sadly.

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