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Message # 50556.3

Subject: Thumbs Up Re:Rare wetlook for Doug Dress2Splash fans

Date: Tue 07/06/11 15:44:20 GMT

Name: Waterspaniel us

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Some of those old commercials were a real hoot. A couple that I feel safe in saying we'll never see again are one that I've mentioned before, the 1966 Chicago Sun Times commercial, shot in film noir style, with with a rain drenched model in a shiny, slinky dress walking slowly toward the camera; and the 1970 Pepsodent toothpaste commercial where a blonde girl in jeans goes down a water slide.
In reply to Message (50556) None Rare wetlook for Doug Dress2Splash fans

By MK - wamtec@comcast.net ex Tue 07/06/11 13:14:07 GMT

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I was digging thru my dusty shelves and old tape archives, and I came across this little gem that was sent to me 20 years ago. This is probably the earliest wetlook oriented tv commercial I have ever seen, from the mid 1960's, when Manhattan shirts were promoting their "drip dry" shirts, so they came up with this classic tv commercial. The only known version of this was archived on a 16mm film reel that WF/RM had collected in the 1960's. We sent the film reel to a film to video conversion company, and they converted the film, but it was still very dark and faded in the version they sent me. I just took another attempt at enhancing this old film footage, cos it is worth archiving for posterity, so I have enhanced it and brightened it as best I could and uploaded to the wambank. The original film reel was silent so I added some soundtrack music.

 

Anyway, see what you think.....cos this is a classic piece of U.S. television wetlook history that has not been seen in 45 years.

 

Yes...I know the main focus is on the guy swimming in his business suit and shirt, but there are other girls in dresses going in the pool too....and you won't see any ads made like this today....see here

 

http://www.thewambank.com/videos.php?id=12388&list=0

 

I was told that they also did a series of print ads in magazines in the 1960's from this series of scenes too, but I have not been able to located those magazine photos so far,

 

 

MK

 


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