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Message # 50556.2

Subject: Re:Rare wetlook for Doug Dress2Splash fans

Date: Tue 07/06/11 15:31:53 GMT

Name: Doug Dress2Splash

Email: dress2splash@hotmail.com

Website:

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I LOVED seeing the ladies join in the wet fun in this ad! :)

In reply to Message (50556)

Rare wetlook for Doug Dress2Splash fans

By MK - wamtec@comcast.net Tue 07/06/11 13:14:07 GMT

Website:

I was digging thru my dusty shelves and old tape archives, and I came across this little gem that was sent to me 20 years ago. This is probably the earliest wetlook oriented tv commercial I have ever seen, from the mid 1960's, when Manhattan shirts were promoting their "drip dry" shirts, so they came up with this classic tv commercial. The only known version of this was archived on a 16mm film reel that WF/RM had collected in the 1960's. We sent the film reel to a film to video conversion company, and they converted the film, but it was still very dark and faded in the version they sent me. I just took another attempt at enhancing this old film footage, cos it is worth archiving for posterity, so I have enhanced it and brightened it as best I could and uploaded to the wambank. The original film reel was silent so I added some soundtrack music.

Anyway, see what you think.....cos this is a classic piece of U.S. television wetlook history that has not been seen in 45 years.

Yes...I know the main focus is on the guy swimming in his business suit and shirt, but there are other girls in dresses going in the pool too....and you won't see any ads made like this today....see here

http://www.thewambank.com/videos.php?id=12388&list=0

I was told that they also did a series of print ads in magazines in the 1960's from this series of scenes too, but I have not been able to located those magazine photos so far,

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