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Message # 39243

Subject: JC Penney Commercial (US)

Date: Tue 03/03/09 13:05:30 GMT

Name: Anonymous

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Not sure if anyone has seen the latest ad campaign by JC Penney, but they have been running a number of ads featuring their new line of apparel. One of the ads features four young women, and at a certain point in the ad, three of the women are watching one of their friends walking dangerously along the coping of a swimming pool in heels, denim capris and a tight-fitting striped polo shirt. Shortly after, she is shown losing her balance and falling towards the water, but a quick bit of editing shows only a splash, we never see her actually go in, and then that's it...

I've mostly seen the advertisement on NBC here on the west coast. It might be worth a look, even though there's not really wetlook to be seen...now that poses a question: "If someone falls in a pool, and there's no one around to see it, is it still wetlook?" ;)

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